[Stooky Bill]

Sort of, it was what became “Open…” which was later replaced by Sky Active.

Yes, Sky used the 'British <insert here> Broadcasting' name a few times in the late 90s. 

British Interactive Broadcasting became Open... and the original name of ONdigital (which originally had Sky involvement) was British Digital Broadcasting 


Open had a big flashy office near Holborn Viaduct. They eventually got subsumed into Sky. The most famous thing to come from it is probably Beehive Bedlam.

Interactive never really caught on and the idea of messing around with a TV and a keyboard and a dial up connection to order a pizza was never going to catch on. Very little was true interactivity either, you couldn't actually interact with what was going on on TV.

The best 'interactive' thing I remember seeing was on night one of E4 where the series Banzai launched with a fairly simple MHEG play along. Worked really well with no return path or any faffing. I thought Avago was quite good too.