[Stooky Bill]

I think it relied on triggers being sent out from the broadcaster to start the ad breaks, so of course it was up to them which channels allowed it. Flextech being owned by a cable company obviously was keen on doing it.

In the early days of digital some channels had specific cable versions with different promos and adverts. At least one of the UKTV channel, almost certainly UK Gold did. So there were promos/ads for Front Row Movies rather than Sky Box Office for example. Back then I think the UKTV line was probably different on Sky and cable so possibly slightly different promos too