[Newshound47]

I haven't heard anywhere near as much hype for this world cup as past ones, I imagine the location and the controversy over it has a lot to do with it, being in November probably doesn't help either

I expect it’ll start slow with some worrying ratings as many see it as a nuisance getting in the way of the premier league, but will quickly get going, and of course it depends on how England get on early doors.

I agree about the build up, I expect the whole advertising industry are slightly thrown about how to approach it, the usual stereotypes about getting mates around to drink big cases of beer, pizzas, BBQs etc is all a bit odd in November and December. There is none of that ‘summer of sport’ bandwagon to jump on, and retailers are focussing seasonal space on Christmas. I think we said all this at the time it was announced.

I can see ratings being reasonably low throughout the tournament.
I wouldn’t be shocked if Engkand v USA is under 15 million which would be quite low for a primetime England World Cup match. If England go out early the knockouts could be a lot down on previous World Cups.
The ratings for the opening match of Qatar v Ecuador could be 2 million or under which would be low for a Sunday afternoon World Cup Match.