[Kunst]

It feels disturbingly American to see them cut straight to the next programme. It's really jarring when you see it in the US and you're not used to how it's done.

At least they should've played an ident in the middle, you're not going to lose anything by doing that.

In terms of PURE advertising, many commercial operations in the UK, already play most of that in the internal breaks before the top of the hour, so that you get mostly only one promo and the ident before the next show.

I would've expected such an approach from ITV, less from the BBC