29-10-2023, 10:43 PM
(29-10-2023, 08:14 PM)Larry the Loafer Wrote: It feels disturbingly American to see them cut straight to the next programme. It's really jarring when you see it in the US and you're not used to how it's done.
Funny enough, the trend on broadcast US TV (NBC, CBS, The CW) over the past 5 years is to include a short ID, between programmes. They realised that they needed to reinforce the channel brand on their shows, due to streaming habits and what viewers associate the programme with (i.e. I'm watching Netflix, despite being a CBS show)
www.youtube.com
www.youtube.com
www.youtube.com
I feel like in BBC One's case, Media Planning figured that they needed to give all they got behind Survivor. And taking out the junction would seamlessly keep the viewers into Survivor.
I don't think it'll become a regular thing, as we still need some form of continuity for warnings/info. But sometimes you've got to throw the kitchen sink of tricks to keep viewers. Essentially the job is to get viewers to episode 1.