[ViridianFan]

Without wanting to be a misery at the start of a New Year (and Happy New Year to all on this forum), I do increasingly feel like BBC One is quite unloved at the BBC, if the channel’s presentation - or rather, lack of it - is anything to go by. I posted the other day about the recent festive and New Year promotional trailers about programmes airing on BBC One making minimal / no reference to BBC One, and driving viewers to BBC iPlayer - and, of course, they’re all iPlayer branded as well. As for idents, well, the Christmas ones were decent, and I did like the Tabby McTat themed ones, but it all strikes me as rather half-hearted: it’s like a default mentality of “What’s this year’s Julia Donaldson animation? Let’s get their team to create a few seconds for an ident” and job done - don’t get me wrong, I enjoy things like Tabby McTat and The Gruffalo, but it just strikes me as a bit lazy on the BBC One’s part. It’s not like Channel 4’s Mog-themed Christmas idents, which actually worked creatively around the 4 logo. With the BBC One idents, as others have already pointed out, there’s no effort to make the Tabby McTat / Gruffalo animation work around the lens idents.

And on the subject of the lens idents, would it really cost the BBC a lot / take a lot to get out there and film two or three more just to mix things up a bit and give the lens theme a bit of a refresh for the New Year? They are nice idents, don’t get me wrong, but when they returned at 12:40am last night after Rick Astley, it all felt a bit deflating to see “same old, same old” - not great at the start of a New Year.

I couldn’t agree with you more. Id go as far as saying even BBC two and BBC four’s presentation lack that high quality feel they’ve hadn’t previous. When compared to bbc Nordic’s ident package, bbc one looks dull, drab and low quality.

Whilst the lens idea is clever, I feel the concept could have been used more effectively for bbc two or bbc four. When you think back to the circles, dancers and balloons, they were unique. They were bright, attention grabbing and instantly recognisable as bbc one because they all shared similar music and styles/colours. The lens just doesnt have that wow factor.

It’s not just bbc one, bbc two and bbc four are feel much of the same. In the past they felt much more distinctive.

The whole only saying everything is really annoying me but it’s typical bbc. It’s like their constant drama chasing a younger demographic but forgetting about the loyal viewers. IMO linear tv is not going to disappear and I think broadcaster will regret going down a streaming only model. I know there is this obsession to be like Netflix and Amazon but you’ll loose those moments when it felt like the whole country was tuning in or talking. Also people will become trapped watching similar content whereas there’s been many a time I’ve seen watched a programme then watched the following one because it caught my attention.

Also that iplayer logo is hideous. They wanted to look modern and up to date…failed in on that score!