[Stuart]

As for the BBC1 presentation, I think it looks fine and that the Nordic one which everyone loves are good, but maybe not proper for the main UK channel.

BUT, they need to invest slightly more to that, like adding some more idents to the mix

I agree that BBC Nordic certainly have an excellent set of idents. It shows what BBC Creative/weareseventeen can come up with when they really put their minds to it.

The current BBC One idents are OK. but it's time to expand the range now while sticking with the lens concept.

After the torture of 'oneness' for 5 years, I'd be tempted to let sleeping dogs lie for now.