[callumwatchestelly]

Your thoughts are echoed by mine. I am watching BBC1 less these days - and deliberately avoiding iPlayer because I don't like being force fed thimgs - because I get the impression that BBC1 doesnt want me to watch it. I know iPlayer exists, as do pretty much everyone now, I'll use it when I miss things I wanted to watch since PVR boxes are less relied on. I don't want to be told what's on iPlayer when I'm tuning in to watch something live.

I get what you mean, but also at the same time I'm afraid you're going to have to suck it up. Streaming is the future of television, and the BBC aren't the only company that is heavily pushing streaming. Have you seen the way ITV promote ITVX?