[Stu]

I never said that I don't want to embrace streaming. My point is, if I was streaming something, I wouldn't actually be watching BBC1 would I? I'd already have made the choice to stream. So when I watch BBC1, I would like to see BBC1 promoted and not something that I'm not currently watching. It is iPlayer overkill.

Not every ad or promotion can be aimed at you. That's good you use streaming services, but the ads aren't aimed at you then.