12-08-2022, 11:04 AM
After four months on air, the lenses have had enough time for me to provide an informed opinion.
It’s a nice concept, and 10x better produced than wonky oneness.
But these idents wouldn’t look out of place had they launched in 2002, and that’s my main problem with them. There’s nothing bold about this. The soundtrack is lacklustre and don’t say flagship channel in 2022.
Perhaps that’s what they’re going for, pointing people more towards iPlayer and Sounds which do have exciting and dynamic pres surrounding them, but it’s a shame we couldn’t have had a bold package for BBC One that would rival the BBC Two curves.
It’s a nice concept, and 10x better produced than wonky oneness.
But these idents wouldn’t look out of place had they launched in 2002, and that’s my main problem with them. There’s nothing bold about this. The soundtrack is lacklustre and don’t say flagship channel in 2022.
Perhaps that’s what they’re going for, pointing people more towards iPlayer and Sounds which do have exciting and dynamic pres surrounding them, but it’s a shame we couldn’t have had a bold package for BBC One that would rival the BBC Two curves.