12-08-2022, 01:04 PM
I'm not sure "bold" matches the brand language of BBC One.
What they've done seems appropriate: subtle and high quality. That seems to better match the positioning of the channel.
From a visual point-of-view, I think the multi-dimensional thing is really nicely done. Whereas before the idents are almost as if they were set on a theatre stage in front of you, there's much more depth (and with the lens thing, playing into a fourth dimension, maybe?). All that could've been forced, but I think what they've managed is just really tasteful. Not all TV needs to be bang, bang, bang.
Definitely for the first time in a long time, it all feels unified.
What they've done seems appropriate: subtle and high quality. That seems to better match the positioning of the channel.
From a visual point-of-view, I think the multi-dimensional thing is really nicely done. Whereas before the idents are almost as if they were set on a theatre stage in front of you, there's much more depth (and with the lens thing, playing into a fourth dimension, maybe?). All that could've been forced, but I think what they've managed is just really tasteful. Not all TV needs to be bang, bang, bang.
Definitely for the first time in a long time, it all feels unified.