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I’m impressed with the new studio, seems like a well designed and modern space. I have to say I like the direction the BBC is going in terms of sets, the idea seems to be; less is more. That understated, simple and consistent look across programs and studios is what helped make the BBC what it is, viewers will get used to the familiar presentation across shows, it’s only a matter of time until other main sets (ex: studio c) are redone in a similar design. 

As for the new Breakfast branding one thing stuck out to me right away, it seems they are trying to make Breakfast it’s own brand, which fits Deborah Turness well, of course during her time at NBC News she over saw Today, which is the most profitable show in all of television (more than half a billion dollars in revenue every year), that’s not by mistake, the advertisers love the fact Today acts as its own brand. Turning Breakfast into its own brand could help them achieve better brand recognition, increased advertiser spending, more public engagement and make the future of the program more certain as viewing habits change.

I think it’s a great idea to turn the most watched 
morning show in the UK into a sub brand of BBC News, and I hope that’s what they have planned.