[fanoftv]

I remember feeling excited for the united ITV1 and I enjoyed that ‘that’s entertainment’ film at the 9:25 junction. I can understand what they were aiming for to put the faces front and centre, and from a branding point it worked in a sense that you knew immediately you were watching ITV1. It was a shame to lose such distinct regional brands, and for some regions some amazing idents (growing up with the Central cake and ending with the Carlton hearts I feel pretty spoilt).

The passing of time is an odd one; I watched the ‘that’s entertainment’ film with nostalgia, especially when seeing faces that have since passed, yet I also feel that it doesn’t feel like twenty years ago at all!