[Charles]

The new KPIX newscast format and anchor shuffle happened several months ago. The only thing that changed this week was the branding and graphics. I'm not sure how much the newscast format is driven by national or local decisions – I think it's actually the latter. So I wouldn't count on other CBS O&Os doing quite the same thing.

What they're doing I think is actually very interesting. They've made Juliette Goodrich the main anchor and have been running promos that try to show her and her newscasts as local complements to Norah O'Donnell. Juliette is one of the few remaining legacy faces and is quite popular, but she's long been only on weekends, supposedly by her choice. I guess she preferred that over the chaos of the normal Monday-Friday.

The problem with KPIX is that they go through different formats and anchor lineups all the time. They have no established identity, and their ratings have suffered as a result for years. This most recent change at least feels drastic enough that I think they might stick with it for a while. Their early evening ratings have pulled up a little bit, but they still struggle late at night and are dead last in the morning.