05-01-2023, 04:44 PM
NewscastStudio has gotten an exclusive Q&A with CBS News co-president Wendy McMahon and SVP of Design Casey Kespohl on the new look.
Tidbits:
[*]Branding will be assigned in a market-to-market basis, with some stations going for the call letters (KPIX and KCAL), others retaining their existing brands and other going with the streaming network brand
[*]New graphics mean also a switch to new Chyron Prime workflows
[*]CBS management is helping stations how to use new graphics and music for their content
[*]The package will be syndicated to non-CBS O&Os in the future
www.newscaststudio.com
Tidbits:
[*]Branding will be assigned in a market-to-market basis, with some stations going for the call letters (KPIX and KCAL), others retaining their existing brands and other going with the streaming network brand
[*]New graphics mean also a switch to new Chyron Prime workflows
[*]CBS management is helping stations how to use new graphics and music for their content
[*]The package will be syndicated to non-CBS O&Os in the future
www.newscaststudio.com