14-02-2023, 08:25 PM
The CBS Evening News received a tweaked headline sequence last night.
www.youtube.com
It looks like Spectrum News is preparing to rebrand soon. Yesterday, Spectrum's TV guide on digital platforms received new logos, which are a complete departure on the existing logos. Most notably, the Spectrum News word mark has swapped its existing font (a holdover from a 2013 rebrand from Troika Design Group -now Troika/Mission- which put the Time Warner Cable regional news channels in line with its Southern California sports networks, alongside renaming most of the channels to Time Warner Cable News) in favor of the current Spectrum corporate font, and the standalone networks (NY1, Bay News 9 and News 13) have lost its unique logos in favor of the same branding styling.
Such a move might cause tantrums with Bay News 9 viewers, however, as the channel has largely stuck to its own presentation and content style, even if Spectrum has forced them to use their standardized graphics package (they still use their 1997 logo from John Christopher Burns and WCPM/Non-Stop Music's Primetime News package, and have their weather updates still on the 9s, unlike the rest of the Spectrum News feeds, which offer weather on the 1s). Spectrum not tinkering much with Bay News 9 has helped a lot, as BN9 is often the most-watched newscast in the Tampa Bay region, even beating WTVT, in part thanks to the high penetration of cable TV in the area.
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![[Image: image.png]](https://cdn.discordapp.com/attachments/393992581467471883/1075122399063842846/image.png)
www.youtube.com
It looks like Spectrum News is preparing to rebrand soon. Yesterday, Spectrum's TV guide on digital platforms received new logos, which are a complete departure on the existing logos. Most notably, the Spectrum News word mark has swapped its existing font (a holdover from a 2013 rebrand from Troika Design Group -now Troika/Mission- which put the Time Warner Cable regional news channels in line with its Southern California sports networks, alongside renaming most of the channels to Time Warner Cable News) in favor of the current Spectrum corporate font, and the standalone networks (NY1, Bay News 9 and News 13) have lost its unique logos in favor of the same branding styling.
Such a move might cause tantrums with Bay News 9 viewers, however, as the channel has largely stuck to its own presentation and content style, even if Spectrum has forced them to use their standardized graphics package (they still use their 1997 logo from John Christopher Burns and WCPM/Non-Stop Music's Primetime News package, and have their weather updates still on the 9s, unlike the rest of the Spectrum News feeds, which offer weather on the 1s). Spectrum not tinkering much with Bay News 9 has helped a lot, as BN9 is often the most-watched newscast in the Tampa Bay region, even beating WTVT, in part thanks to the high penetration of cable TV in the area.