[W. Knight]

KTVT/CBS Texas has adopted the new O&O graphics package. The station placed the 11 symbol and eyemark in the black box usually sitting call letters.

From NewscastStudio: CBS' reason to do so, oh and KTXA will undergo a brand change too.

“For me, it was protecting the star that lives within the two ones. If you do think of an icon that represents this state, whether you’re a Texan or not… that star really stands out for who we are and the pride that we feel every day,” said [Raquel] Amparo.

“The star is certainly the closest that we have to an actual logo across the group,” said Casey Kespohl, SVP of brand Strategy and development for CBS News and Stations. “There’s something besides a number or four letters… It’s a visual icon to represent something.”

“Based on that research and a little bit of gut we know that’s something that resonates,” added Kespohl. “I think it was a no-brainer that while you’re trying to make a position around CBS News Texas, that it remained.”

Sister station KTXA, which brands as TXA 21, is also expected to see changes in the future as the identity of the channel is reviewed and honed.

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KDKA is airing a special on Monday about their newsroom remodel; the special, called KDKA2.0, will air exclusively on their streaming channel.

Here's the special mentioned. Not much about rebrand, sadly (the ending promo still insists on calling it KDKA-TV!):
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