05-03-2023, 03:35 PM
(31-01-2023, 05:22 PM)W. Knight Wrote: Staying with NBC, their North Dakota flagship, WFYR-TV (Gray), rebranded themselves, dropping their channel number in the process. The newscasts updated the time ticker, but not much else:
youtu.be
Judging by their Youtube page, its sister stations are also rebranded with the new image as well:
An update to this and the state of the new Gray standardized graphics from Matt Quinn... In the case of KFYR, it has been designed to suit eventually the new package. The launch of the new designs is set to happen later this month or by April, according to TVNewsTalk insiders.
Also, Matt Quinn published a sizzle reel on LinkedIn of some works done by Gray Design Group, which is Gray's internal creative design and promotion team, based out of WANF in Atlanta (superseding the prior teams from WNDU and KOLN/KGIN). There, we are finally being given a sneak peek of the new standardized graphics. Like the Meredith standardized package (also designed by Quinn), stations would be able to customize the color palette used for its rendition, but eventually sticking to a design similar to the current Atlanta News First graphics. Stations from certain affiliates can also be able to commission customized variants, including CBS affiliates (like this example from a certain CBS 3, where the design take cues from the network's current brand system) and even Telemundo stations (with customized opens taking cues from Look K, the former Telemundo Local Media package from NBC Arthouse, like an example showcasing KXNV Reno, sister to KOLO). Additionally, lifestyle shows from Gray's legacy stations, as well as Raycom and Quincy holdovers, would switch to the Meredith lifestyle package (like this example showcasing Midwest Access, from former Quincy station KTTC). Stations will be able to retain their existing music packages.
I have reposted the sizzle reel here as the LinkedIn page requires registration, but I have also posted the original source:
up.metropol247.co.uk
www.linkedin.com
And here's the Meredith lifestyle package legacy, Raycom and Quincy stations will adopt:
www.youtube.com
For comparison, here's a reel of the Meredith standardized graphics:
www.youtube.com
For anyone interested, Matt Quinn has maintained a Behance page where tidbits from the Meredith Design Group creations can be found:
www.behance.net