23-03-2023, 10:53 PM
(23-03-2023, 07:20 PM)sky303 Wrote:(23-03-2023, 06:37 PM)Medianext.MX Wrote: This is how the dual branding (CBS 2 News/CBS News New York) should be more regularly used, as evidenced by the long open used for their 9am newscast:
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I think that's because the 9:30am half hour is the online streaming exclusive half hour on CBS News New York , they go more into the dual branding. So TV embraces CBS 2 News more and online is has more dual usage.
Reminds me of the KCBS/KCAL/CBS News Los Angeles branding issues. On an KCBS only bulletin, CBS News Los Angeles is more prominent on the lower thirds. While if it's a KCAL only bulletin simulcast on CBS News Los Angeles, the latter branding isn't used on KCAL, but is on CBS News LA.