[sky303]

So unlike the other former Westinghouse stations like KDKA, WBZ, KPIX, WJZ, or the CBS long time owned  WCCO, KYW-TV hasn't really used their call sign as a name on air since they attempted a bit in the 90's versus KYW-Radio.  So they weren't going to do call sign in a box likes KDKW, KPIX (I feel WBZ and WJZ, and WCCO will) and they've seemed to drop the Eyewitness News name, they were the last CBS owned station to use the name, CBS owns the trademark to that name. I'm guessing someone at KYW-TV thought using a CBS 3 logo next to the CBS NEWS Philadelphia logo would  be redundant  with two CBS eyes so they made this logo , interesting.  Honestly thought they were going to CBS NEWS Colorado or CBS News Detroit it  and just use that as the logo on screen. But maybe Philly likes their big numbers on stations and they wanted to keep a number on the screen.

The 3 reminds me of a racing number for NASCAR.  The logo doesn't look too bad to me, I've seen stranger currently in-use channel 3 logos