31-03-2023, 08:13 PM
(31-03-2023, 05:48 PM)W. Knight Wrote:(30-03-2023, 07:55 AM)W. Knight Wrote: Back to CBS, KYW in Philly might be the next in line for the new graphics package, with a gigantic letter 3 twist.Nevermind this: WBZ is the latest recipient. Or should I say, WBZ NEWS streaming on CBS News Boston?
youtu.be
Well, they did a KCAL with this move. Worth noting current CBS News co-president Wendy McMahon was also the driving force behind WBZ bringing back its call letters as branding back in 2007, when Ed Piette was moved from WCCO over to Boston to try to turn around the fortunes of the station (Piette had successfully revived WCCO's ratings after downplaying the WCCO CBS 4 brand introduced in 2002 and reemphasizing WCCO as brand) to great effect (it had become dead last on the ratings thanks to CBS management tinkering with the station, and ratings improved since the rebrand).
tvnewscheck.com
However, this rebrand is a mess visually too: the L3s are really badly misaligned, we have a mismatch of old Linear Drift/CBSN Local and new elements, there are massive technical issues and... to make things worse, the KCAL brand issues are clearly now being shown here:
![[Image: image.png]](https://cdn.discordapp.com/attachments/394023245269172225/1091405604221886534/image.png)
![[Image: image.png]](https://cdn.discordapp.com/attachments/394023245269172225/1091406301491384374/image.png)
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