[Medianext.MX]

Back to Gray stations, their national news streaming network, Local News Live, seems to be the latest recipient of the WANF package, and also a rebrand and a new set:
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twitter.com 

Also, Matt Quinn published a sizzle reel on LinkedIn of some works done by Gray Design Group, which is Gray's internal creative design and promotion team, based out of WANF in Atlanta (superseding the prior teams from WNDU and KOLN/KGIN). There, we are finally being given a sneak peek of the new standardized graphics. Like the Meredith standardized package (also designed by Quinn), stations would be able to customize the color palette used for its rendition, but eventually sticking to a design similar to the current Atlanta News First graphics. Stations from certain affiliates can also be able to commission customized variants, including CBS affiliates (like this example from a certain CBS 3, where the design take cues from the network's current brand system) and even Telemundo stations (with customized opens taking cues from Look K, the former Telemundo Local Media package from NBC Arthouse, like an example showcasing KXNV Reno, sister to KOLO). Additionally, lifestyle shows from Gray's legacy stations, as well as Raycom and Quincy holdovers, would switch to the Meredith lifestyle package (like this example showcasing Midwest Access, from former Quincy station KTTC). Stations will be able to retain their existing music packages.

After launching on Local News Live, the new Matt Quinn Gray graphics have started to roll-out to their affiliates. First to get them: CBS border affiliate WCAX in Burlington/Plattsburgh/Montreal, and what an upgrade... With the change, they dropped Momentum News (from Non-Stop Music/WCPM) and switched to Stephen Arnold Music's This is the Place; they still use their local voice-over talent (unidentified).



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