22-08-2023, 07:19 PM
WTNH, the Nexstar ABC affiliate in the New Haven-Hartford, CT market relaunched their lifestyle slot at 10am as Connecticut's Morning Buzz on Monday 21st August.
Now while it's common to have the final hour of news branded shows (especially on FOX or CW locals) with a showbiz, lifestyle skew on local US stations, this was one of the more stranger concepts.
The first 30 mins was hard news, with a fluffier opening sequence, which could have been branded using the existing news brand, the transition started at 10.30 with the anchors moving from the studio desk to the couch for a chat with the meteorologist, then they did sports and then straight into the fluffier end of the bulletin. By 10.50 they were in the kitchen set area doing a cookery slot.
Apologies for no pics or a video, I've had issues with the editing software today.
Now while it's common to have the final hour of news branded shows (especially on FOX or CW locals) with a showbiz, lifestyle skew on local US stations, this was one of the more stranger concepts.
The first 30 mins was hard news, with a fluffier opening sequence, which could have been branded using the existing news brand, the transition started at 10.30 with the anchors moving from the studio desk to the couch for a chat with the meteorologist, then they did sports and then straight into the fluffier end of the bulletin. By 10.50 they were in the kitchen set area doing a cookery slot.
Apologies for no pics or a video, I've had issues with the editing software today.