[Medianext.MX]

On a new trailer for WINK News in Fort Myers, it looks like they're getting a new logo.

Around the time they started using the new promo designs, they also switched to new opens (with the same style as the promos), new music (Stephen Arnold Music's well-worn Aerial package, although CBS Enforcer remains in some teases and bumpers), a new slogan (First, Fair, Everywhere) and updated weather graphics:

youtu.be 


(Picture from TVNewsTalk.net)

The new logo is also now on their website. For an in-house job, these really look very decent, and honestly, they have some cues of the new ABC O&O package; but for such a small market station (and even locally owned) it works. We might be seeing the other elements of the new package when they move offshore from their downtown building to Interstate 75, which might reflect the start of a new era for them after a period of heavy turmoil at the station, given the Hearst duopoly has unseated WINK during most timeslots (mainly due to the Waterman's strong investment in the stations during their final years on board, as well as the controversy over their initial handling of the rescue of Stormy, the kitten which was trapped outside their studio during the storm surge of Hurricane Ian, but which was later rescued safe and sound by a station producer).