[mouseboy33]

CBS Mornings being at Times Square felt more like Paramount trying to find a reason to justify still having that space, since TRL is long gone and MTV is mostly over. They couldn't even use the real windows because of GMA being right across the street there.

I dont think they needed to justify a reason, unlike ABC/Disney that built out those studios in Time Square but its headquarters and the rest of its operation is located elsewhere in Manhattan, VIACOMCBS's longtime HQ has already located at 1 Astor Plaza for years which is connect to 1515 Broadway. Thats why MTV has its main studios located there. So it wasnt a case of planting a flag in Times Square but more a case of utilizing what you already have that was basically a high profile studio space laying fallow in a premium location. Im sure they would prefer to consolidate their studios like NBC and ABC but unfortunately thats not possible in Midtown let alone Times Square.

Notice the main entrance to the VIACOMCBS HQ to the left.


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