22-01-2024, 07:58 PM
(13-01-2024, 02:21 PM)W. Knight Wrote: Took us a year, but here we are: KOLD has switched to GrayOne, in full red. WOIO soon?
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GrayOne has been introduced at KWQC in the Quad Cities, together with a massive throwback: the continued use of Hello News and the return of the station's well-known voice in the 90s, Jack Carey. It has also a new logo with elements of the station's 1990s brand, and has retained its longtime 6 numeral, although it also dropped the NBC Peacock as part of a corporate-wide mandate to distinguish its local portfolio from the networks, and reinforcing the stations' focus on local news.
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The implementation of GrayOne and Hello News has been pulled out in stages by the station's creative services branding specialist (and one of its meteorologists) Cyle Dickens, who decided to take on the bold move of bringing back Hello News back in November, working with Gari Music's successor company Warner/Chappell Production Music to relicense the package as part of the station's 75th anniversary celebrations:
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Previously, it was WAFB's turn:
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