30-11-2022, 08:07 AM
(29-11-2022, 11:20 AM)mark Wrote: That's really interesting that there won't be local news on KCBS itself before 6am from Monday.I happen to have a copy of the LA ratings, and literally nobody is watching KCBS before 7am. They are dead last in the ratings, so there's nowhere to go but up. The most watched part of the morning in most markets is from 6:30-7:30, and that is the case for LA.
I'm guessing most people tune in after 6 - but I wonder how many people who normally watch before 6 will make the move to KCAL as opposed to KABC/KNBC/KTLA further down the dial.
I actually don't think the KCBS half of this idea is a horrible one. They'll still have local news on KCBS at 6am, which is the most important hour anyway, and running the national show from 4-6am is at least different.
I think the KCAL half of this is mostly about doubling the station's ad inventory in the morning, which should hopefully translate to increased revenue assuming viewers tune in and they can convince advertisers to pay for ad space.
KCAL's primetime block from 8-11pm actually does pretty well and are generally the most watched newscasts on either channel. The only problem is KCAL has never done morning news, so people are just not trained to look for news there before noon. KTLA still dominates in the morning, and even KTTV does okay, so it'll be hard to siphon viewers away.