02-12-2022, 11:13 PM
New details on the KCBS/KCAL relaunch coming Monday… According to rumblings at TVNewsTalk.net, the CBS 2 and KCAL 9 brands are being dropped in favor of CBS Los Angeles and KCAL (sic). The CBS Los Angeles new brand apes how recently WWJ rebranded as CBS Detroit in the run-up to their news launch. Additionally, the CBS 2 News and KCAL 9 News brand are being replaced by CBS News Los Angeles, as expected with the new O&O plans to integrate the local stations with the rest of CBS News. Other than the new KCAL morning news and possibly the new look, KCBS’s set will remain the same, but will be adapted to the new look. Additionally, their weather and traffic department is taking the Next Weather/Traffic brand.
Additionally, there is some confusion on how the newscasts will be handled from Monday: local cable guides have changed their names of the KCBS and KCAL names to “KCAL News at 11p on CBS Los Angeles” and “KCAL News at 10p”, and the new morning newscast being billed as “KCAL Mornings” and “KCAL Mornings at 6a on CBS Los Angeles”. Although technically KCBS and KCAL retain their existing separate offerings, this means the relaunch will mean increased cooperation between both stations, akin to the failed NewsCentral operation in 2009, in which both stations’ reporters began filing stories without any distinction for both stations.
Also, it turns out that they might be not one, but two O&Os which could switch to the new CBS News O&O brand on Monday: at a segment of last night’s 6pm newscast, an on air mistake led to a wide shot of KPIX’s set which had a different thing on the BDI anchor desk: the current CBS 5 logo has been replaced with the KPIX call letters in the TT Norms font used by CBS. KPIX is expected to get the CBS News Bay Area name.
![[Image: IMG_0829.jpg]](https://media.discordapp.net/attachments/394023269948456961/1048084950756360243/IMG_0829.jpg)
Additionally, the local streaming service’s headlines segment “The Minute” already uses some elements of the new look, which could point to an imminent launch:
https://media.discordapp.net/attachments/394023245269172225/1047238504058458152/RPReplay_Final1669751193.mov
Additionally, there is some confusion on how the newscasts will be handled from Monday: local cable guides have changed their names of the KCBS and KCAL names to “KCAL News at 11p on CBS Los Angeles” and “KCAL News at 10p”, and the new morning newscast being billed as “KCAL Mornings” and “KCAL Mornings at 6a on CBS Los Angeles”. Although technically KCBS and KCAL retain their existing separate offerings, this means the relaunch will mean increased cooperation between both stations, akin to the failed NewsCentral operation in 2009, in which both stations’ reporters began filing stories without any distinction for both stations.
Also, it turns out that they might be not one, but two O&Os which could switch to the new CBS News O&O brand on Monday: at a segment of last night’s 6pm newscast, an on air mistake led to a wide shot of KPIX’s set which had a different thing on the BDI anchor desk: the current CBS 5 logo has been replaced with the KPIX call letters in the TT Norms font used by CBS. KPIX is expected to get the CBS News Bay Area name.
Additionally, the local streaming service’s headlines segment “The Minute” already uses some elements of the new look, which could point to an imminent launch:
https://media.discordapp.net/attachments/394023245269172225/1047238504058458152/RPReplay_Final1669751193.mov
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