[Brekkie]

Yes, I don't think it's any coincidence Deal or No Deal's fortunes began to change when they expanded to an hour. It was perfectly paced at 45 minutes, and crucially meant over half of the game play was actually in the last 15 minutes which works well for people tuning in and only catching the end - just like The Chase and indeed Tipping Point you can get invested in the climax of the show without having seen the end of it.