[WhisperOfCinnamon]

...Or as Noel mentioned about 1000000 times per week it was an 'entertainment drama'

As tacky as this phrase is (and it's even worse when being spouted out of a DOND arcade machine on a Blackpool pier), it sort of was the key. For many, Noel was Deal. He made it seem like the next box you opened would either be the best or worst moment of your life. 

Excessive? Absolutely. Entertaining? No doubt about it.

Can Mulhern capture this sort of atmosphere? Potentially, but I suppose it also depends on what ITV are going for. I could see them going down a  route where the positive moments of the game are accentuated over the negatives. When someone lost on C4 Deal, the atmosphere in the studio completely changed and the energy was sucked out of the place for those last 5/10 minutes of the show - I suppose ITV most likely don't want that as it doesn't fit with the vibe of their other entertainment shows.