[tellyblues]

£250k would have seemed high at the time for a daytime quiz, but for a luck based show it wasn't. The economics probably dictated it worked best as a daytime show but it would have failed in primetime because of the underwhelming premise (for viewers expecting much more) of people opening boxes, the slow pace and contestants more often or not winning negligible amounts.

Maybe times have changed and the celeb specials will do decent numbers but I think that says more about the decline in TV as a whole than DOND being a primetime show.