[interestednovice]

Still think it's pathetic Radio 1 have pulled him off air immediately without a chance to say farewell to the audience given several Radio 2 shows got to finish up on air despite moving to do exactly the same slot elsewhere, which Jordan isn't.

That’s true - a huge fuss was made about Ken Bruce leaving the BBC, to name just one example, when he didn’t exactly have the most popular show in the world. Frankly, it didn’t really fit the News at Ten to give his “final programme on the BBC” its own report.

I agree Radio 1 shouldn’t be afraid to let older talent go but only if they’re not clicking with the target demo anymore. To suggest they shouldn’t be hiring people over 29 though is insane. Chris Evans was exactly 29 when he was parachuted in to the Breakfast Show in 1995. Presumably at the expense of younger, more diverse upcoming talent who weren't egomanaic arseholes. This middle-aged pearl clutching feels disingenuous. What it translates to is ''I've got a chip on my shoulder about reality tv and influences because youth culture was better when I was young''

I don’t think that’s fair, as some of us forumites are in the demographic and are actually commenting based on whether they think they would want to listen to particular output or not.

Generally, younger people tend not to want to listen to older people. The same also goes the other way, and older listeners are totally put off by “young” talent. So you have to tailor the presenters to the station. It’s just basic demographics.

I’m not saying never to hire anyone who is a day older than the target audience, but it’s got to be somebody who has the ability to resonate with that audience. Taken to an extreme, for the sake of making the point, it’s unlikely to be an 80 year old who reminds them of their grandad!