[sjhoward]

I’m not saying never to hire anyone who is a day older than the target audience, but it’s got to be somebody who has the ability to resonate with that audience. Taken to an extreme, for the sake of making the point, it’s unlikely to be an 80 year old who reminds them of their grandad!

Or, y'know, the late Annie Nightingale - a Radio 1 fixture until last December, at the age of 83.