[Kim Wexler’s Ponytail]

That’s true - a huge fuss was made about Ken Bruce leaving the BBC, to name just one example, when he didn’t exactly have the most popular show in the world. Frankly, it didn’t really fit the News at Ten to give his “final programme on the BBC” its own report.


I don’t think that’s fair, as some of us forumites are in the demographic and are actually commenting based on whether they think they would want to listen to particular output or not.

Generally, younger people tend not to want to listen to older people. The same also goes the other way, and older listeners are totally put off by “young” talent. So you have to tailor the presenters to the station. It’s just basic demographics.

I’m not saying never to hire anyone who is a day older than the target audience, but it’s got to be somebody who has the ability to resonate with that audience.

Isn't that what they're doing?