[CATV]

Having talked to someone today I think Radio 1 despite it being a bit messy and abrupt actually played a blinder on Friday. Global like to show off and make a big thing (understandably) when they poach talent. By Radio 1 doing what they did on Friday they took control of the situation and took the big surprize element away. So instead of it been a guessing game which the press would have been all over and a big shock announcement of who the new host is, it's now yeah we know it's Jordan which is a big anti-climax. Not what Global would have wanted and they will be frustrated by that.

Someone has said an embargoed press release had been sent out. This was clearly designed to catch the press attention because they wanted to make this a big PR event to create free publicity for Capital Breakfast and to show Global off. Not unusual as Bauer did this with Ken. I am fairly sure today was going to be the big day that Jordan would have announced he was leaving Radio 1. This would have been followed up with an announcement from Global straight after. Global would have tipped off the paps to get pictures of Jordan leaving Radio 1. Tomorrow's front page headline would have been the golden headline 'Radio 1 star quits for Capital Radio' next to pictures of Jordan. Making it look like a huge win. Now none of that will happen because of that swift move on Friday by Radio 1. Because the story has now been broken down into two, 'Radio 1 start quits' and 'Radio star joins Capital'. It's hardly a shock or front page news. They will still try to make this a thing that's why they are dragging the announcement out now to get the press today with Roman then Wednesday with Jordan but it won't have the same impact like the original plan would have had.

The only thing Radio 1 did wrong was choose the wrong new host. But as others say I wonder if Jamie is a buffer and is only short term. On Sunday Bruch he said something along the lines of I did a stint on Radio 1 with Matt and they asked if he would like to do this one. Which sounded to me like he was calling this a stint which means this is a temporary thing. As much as I like Vick I am unsure she is long term so out of respect for her they just said Jamie is joining because if they hadn't then it would have created this 'is Vick leaving?' trend and we would have got 'Radio 1 in trouble with loads of stars quitting' stories. Radio 1 can't stop what is unfolding but they can have some control to stop thing spiralling.