[Rdd]

Worth noting that the rebrand apparently isn’t happening in Ireland, though it’s not clear if that’s because Viaplay haven’t purchased the Irish operation or that they have but because they can’t launch the streaming service (being still tied into an exclusive wholesale arrangement with Sky) they are keeping the Viaplay brand in reserve for when that happens.

Because there isn’t a separate feed of Premier Sports for Ireland, or a separate website, we are still seeing the promos for the rebrand. Be interesting to see what happens on Tuesday.