[Neil Jones]

Carlton only having one major name meant they could use the same idents in all three regions, rather than having to create new versions for each region. Carlton Central in that regard (for example) was ever used as a voice over probably into the local news. The rest of the time it was just Carlton. Indeed when they inherited the broadcast side of HTV, the end result was hybrid of the two main looks in at the time.

But of course the Carlton idents themselves were brilliant, not that that itself would make up for the loss of the regional name, but it looked pretty if nothing else.