[Ballinagrappa]

Supermarket Sweep also did that during the original series (despite on the end credits saying where they came from). The confusing bit was, was it product placement or not because of that?

The original Dale Winton series of Supermarket Sweep had products supplied by Somerfield and Asda as the series went on. This wasn't the same as the more recent Rylan series where Tesco were the sponsor and associated company who provided the supermarket layout, signage and stock. Plus the Tesco logo was plastered all over the "store".

In the original series the products were purchased wholesale from Somerfield or Asda, or sometimes from the packaging manufacturer as a lot of the products were empty (lightweight frozen turkey anyone?!)

Central did put the supermarket name on the end credits but more like a thank you rather than a product placement deal (which wasn't allowed back then), yet the reboot was "brought to you by Tesco".