[Neil Jones]

Family Fortunes and Catchphrase could easily be cut down to remove the large amount of waffle, recapping and general filler that is crammed between each segment that slows the show down so much. It was done in less than 30 mins before, why double that to add nothing of substance?

Adverts. The longer the show the more adverts ITV can put in it. One break for a 30 minute programme, three for an hour.

Although for all the good that does, it was reported recently that ITV ad revenue has dropped by 10% on the previous six months:
www.reuters.com