27-07-2023, 08:50 PM
(27-07-2023, 08:42 PM)Neil Jones Wrote: Adverts. The longer the show the more adverts ITV can put in it. One break for a 30 minute programme, three for an hour.The vast majority of ITV breaks now are just promotion for ITVX. I do wonder why they never pushed ITV Hub in this way.
Although for all the good that does, it was reported recently that ITV ad revenue has dropped by 10% on the previous six months:
www.reuters.com