[JAS84]

Does anyone else think that Challenge is now the white elephant with regards to branding? All other Sky channels are now Sky branded. Do we think there will be a rebrand in due course? I believe the brand name Sky Challenge is reserved by Sky?

Well, put it this way - the current look is the longest serving one Challenge has ever had. It's long out of date too, each of the three idents represents three shows, but of the nine, only Bullseye, Wheel of Fortune, and The Chase still air. The physical ident (Ninja Warrior, Robot Wars, Total Wipeout) is utterly redundant and the other two are no longer representative of the channel. The modern ident is Deal or No Deal, The Chase, Pointless, and the classic one is Wheel of Fortune, Bullseye, Countdown.