[Brekkie]

Although arguably if people choose local radio over national radio then chances are they'll choose regional radio over national radio too if that's the key factor in their decision. If it's the host then it'll come down to the quality of the replacement.

I think the bigger issue is there is actually no attempt to broaden the appeal of local radio to younger listeners. For all the pain Radio 2 (and R1 for that matter) go through every decade or two it does work to keep them relevant and continually replace a departing order audience with younger listeners.

In BBC Local Radios case though this feels like an awful lot of pain for pretty much no gain. It feels like destruction rather than future proofing.