03-11-2022, 04:05 PM
It would be great if this was branded as one news service. In fact I'd just go for Radio 5 Live given it's a strong brand and move sport content to a dedicated Radio Sport, then scrap all the local radio stations. You then get your version of 5 Live where you live and can select on BBC Sounds which area you a listening from. Content is then split between national and local content. For FM/DAB where there are multiple stations available these are identified as 5 Live (Leeds), 5 Live (York) etc. This could also be replicated on Radio Sport with a local version available for local sport, a role for Sport Extra maybe?
I fail to see how this wouldn't draw a lot more listeners than the current set up with individual local radio stations. A national news/debate radio station with a strong regional element surely has to be a winner.
I fail to see how this wouldn't draw a lot more listeners than the current set up with individual local radio stations. A national news/debate radio station with a strong regional element surely has to be a winner.