06-01-2024, 01:18 AM
First I've heard of the YappApp, but yes I think for the weather people check the weather and then it's travel news for road closures etc. I've no idea what the local radio arrangements are for travel news, but that's something where they should be able to deliver a local bulletin within regional or national output, even if it's pre-recorded shortly before broadcast.
There is a reason too that efforts by radio stations are usually around Breakfast and Drivetime, though you do get people on Facebook asking if a road will be closed in the morning because it gives rain at 3am.
I think a big issue though with the local radio changes is the question of who they're supposed to appeal too. They've clearly alienated their existing audience, but they don't seem to be particularly designed to bring in a new audience either.
There is a reason too that efforts by radio stations are usually around Breakfast and Drivetime, though you do get people on Facebook asking if a road will be closed in the morning because it gives rain at 3am.
I think a big issue though with the local radio changes is the question of who they're supposed to appeal too. They've clearly alienated their existing audience, but they don't seem to be particularly designed to bring in a new audience either.