03-11-2022, 07:20 PM
(03-11-2022, 07:12 PM)Andrew Wrote: Regarding Five Live, surely regular listeners can’t be a fan of the current set up - if they tune in to Drive every week, suddenly they’ll find themselves listening to tennis from Wimbledon, or a World Cup football match or something instead at various times of the year.I guess the argument would be it’s targeted at people who like following both news and sport, so if 5 Live is your listening choice in the first place you’re probably not going to mind when the coverage switches to live sport.
They could split the services but you’d then split the audience, and dedicated News and sport offerings are offered by commercial rivals.