02-11-2022, 05:01 PM
To be quite honest, I doubt many will notice the change. All 4 has got to be up there in the 'rebrands that never took off' hall of fame. Although 4oD does seemed to have petered out recently, I usually just hear people refer to it as Channel 4 or Channel 4 iPlayer if they are talking specifically about the platform. It does certainly show something that iPlayer is the only 'catch-up' brand to have attained any kind of longevity or recognition.
The broader change to all Channel 4 does make sense when you consider their objectives, particularly trying to break into international markets (regardless of how achievable that is).
The broader change to all Channel 4 does make sense when you consider their objectives, particularly trying to break into international markets (regardless of how achievable that is).