[Matrix]

I don't know anyone (other than on here) who has ever referred to it as 'The BBC News Channel'.

I believe they are talking about on air references - e.g. "we're leaving you on BBC One, but coverage will continue on the BBC News channel".

Which, in turn, did bolster the references to the core brand. It certainly helped stem the tide of just referencing the news channel as 'News 24', which was becoming a mini-brand all of its own. 

The press release also has come interesting bits. New idents (tick), the 4 brand being much more prominent across all services (tick). I'll be interested to see how this works, for example, with Film4. Visually the 4 is a lot more present in their newish designs but interested where they take that. 

All in all, I can't say I'll miss All4. It was a nice idea but just never really took off.