[sjhoward]

Yes, that’s not the issue, you may have the issue of them needing to call it ‘on channel 4’s streaming service’ when referring to it on linear which is a bit clunky although ‘stream now on Channel 4’ or ‘on the Channel 4 app’ might work.

There's also the converse problem - how do you label the live stream of the Channel 4 TV channel on the Channel 4 app/website? Presumably you can't just label it "live stream" as there will be multiple live streams of different channels, all seemingly to be under the Channel 4 master-brand - so maybe "Channel 4 TV live stream"?