17-02-2023, 12:01 AM
(16-02-2023, 10:32 PM)London Lite Wrote: The frustrating thing about these spin-offs is how off-target they are to the main brands.Well they are going to have be a little bit off brand otherwise there would be little point in doing them.
Smooth has Smooth Country and Smooth Chill which aren't exactly core to the brand, Absolute has Absolute Radio Country and now this Radio X Classic Rock station that plays mainstream rock but the core brand is indie/alternative rock.
I know why they do it to boost the Rajar of the overall brands for advertisers, but doesn't make it an easier sell to listeners who may associate the brand with something completely different.