[Jon]

You make that sound like a bad thing. I think it's good that they're reinvesting in local content.

However you then have big talent such as Amanda Holden on Heart and Roman Kemp on Capital who will no longer be heard in Scotland on the local transmitters in central Scotland where listeners can only hear then on DAB via Digital One, online or digital tv platforms which degrades what has been Global's strategy to provide the same service locally on FM/DAB whether you live in Cornwall, Swansea or Edinburgh.

Well they’ve obviously decided that strategy isn’t working as well as it might in Scotland. 

And hypothetically if they double their audiences overnight in Scotland, that’s a bigger reach for both brands and national advertisers will be even happier. And that wouldn’t be something Richard Park would have been against. 

I do think it’s an unexpected move, but there must be financial and/or political reasons behind it.

It would be interesting if this works out whether they’d consider doing the same with Wales. Although imagine having English voices on daytime is slightly less of an issue.